Category Archives: Marketing

What’s a Community?

Everywhere I turn these days it’s all about community.  Some of the talk is sincere, it seems, and some of it, frankly, is schmaltz.  Last night I heard a very happy-clappy red white and blue commercial for the US Coast Guard on the radio that must have used the word community 15 times in 60 seconds.  […]

‘Free’: The New Currency

In his recent Wired article, ‘Free,’ Chris Anderson talks about the economics of free.  Anderson’s new book, due out in early 2009, will also be called Free, so we will hear all about this in due time.  His core idea is important.  How do businesses, so used to proprietary products and services, information control, and the […]

Playing in the Brand

David Weinberger, co-author of The Cluetrain Manifesto and author of Small Pieces Loosesly Joined, wrote a fictional case study for the current (March) issue of Harvard Business Review. The piece, called Authenticity: Is It Real or Is It Marketing?, raises some important questions. For example (though Weinberger doesn’t ask this specific question), can […]

Welcome to Not a B-School

Conventional B-School curricula are broken and irrelevant for the most part.
We didn’t make this up. It has been pointed out by some of the insiders of the B-School world—Henry Mintzberg, Warren Bennis, James O’Toole. For independents, entrepreneurs and small shops of designers and developers, subjects like Human Resource Management, Supply Chain Management, […]

Finally, Honesty

http://www.huhcorp.com/
- Bandit

Startup Lesson #1—Steal the CEO’s Scorecard

Blogging about venture capital and startups is trendy so I’m going to get in on that.
Every CEO/COO/etc. has a scorecard/dashboard/placemat—the name isn’t important. It’s usually in the form of a presentation slide, a one-page document, or something similar, and is full of charts and short on words. She pulls it out at least quarterly, […]

Jam Bands and the GDP

For most people GDP refers to a country’s Gross Domestic Product. For people in, around, and a part of the world of jam bands, then and now, GDP means Grateful Dead Productions. For all of the twirling, the fun, confusion, and run-ins with the law, Jerry and Co. inadvertently created not only a thriving business […]

Not a Lesson #1

The Scenario
You are a graduating senior from a small liberal arts college. You are majoring in computer science and communication. You are stoked to be finishing school and heading out into the ‘real world.’ The college, though, is struggling financially in a huge way. The school’s capital campaign is off its […]

Not an MBA Syllabus / Part 1

What is a currency binary? I don’t know, but I’d feel really smart if I did? Finding out, surprisingly, is not very difficult. Yes, you can Google it, but you can also go to Investopedia and look up any possible word, term, or concept related to finance. Call it Finance 101.
What does […]