Comments on: Twitter Your Strategy http://notanmba.com/blog/2008/04/twitter-your-strategy taking the stupid out of business Tue, 02 Dec 2008 13:09:42 +0000 http://wordpress.org/?v=2.6.2 By: Whats doing! - a general update. « notgartner http://notanmba.com/blog/2008/04/twitter-your-strategy#comment-2395 Whats doing! - a general update. « notgartner Sat, 19 Apr 2008 18:51:32 +0000 http://notanmba.com/blog/2008/04/twitter-your-strategy#comment-2395 [...] Well - I’m off, so let me leave you with this interesting little tidbit from Not An MBA on the Twitter Test for articulating your business strateg.... [...] [...] Well - I’m off, so let me leave you with this interesting little tidbit from Not An MBA on the Twitter Test for articulating your business strateg…. [...]

]]> By: Alex Hillman http://notanmba.com/blog/2008/04/twitter-your-strategy#comment-2394 Alex Hillman Sat, 19 Apr 2008 18:35:32 +0000 http://notanmba.com/blog/2008/04/twitter-your-strategy#comment-2394 Guy Kawasaki would be proud. This is a great example of a constraint that lends to his notion of "Mantra vs. Mission Statement". Everyone needs a mantra. Mantras under 140 characters are perfect. Constraints lead to discipline. Discipline leads to focus. Focus is, ultimately, what you (and your customers) want. And, as Guy says, most mission statements can be created by the 'Dilbert Mission Statement Generator' more efficiently than the most expensive consultant you could ever hire would. Guy Kawasaki would be proud. This is a great example of a constraint that lends to his notion of “Mantra vs. Mission Statement”. Everyone needs a mantra. Mantras under 140 characters are perfect.

Constraints lead to discipline. Discipline leads to focus. Focus is, ultimately, what you (and your customers) want.

And, as Guy says, most mission statements can be created by the ‘Dilbert Mission Statement Generator’ more efficiently than the most expensive consultant you could ever hire would.

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