What does this picture tell you?
It tells me that space and opportunity for denatured, corn-syrup laden, puréed apple-based products is at its limit.
We have an entire shelf section filled with varieties of applesauce. We have original, we have green apple, we have unsweetened, we have organic, we have colored (everything except white and black), we have product linked (Scooby-Doo™ applesauce anyone?)…
It’s easy to see how Mott’s wound up here. Businesses love growth and people love novelty. Give people a new color and see a bump in market share, shelf space, sales and revenue.
Unfortunately, there’s a limit. Most variants suck. Consumers can’t find what they’re looking for. And the next thing you know, they’re leaving the store with a box of raisins—plain old raisins, which now seem novel in their simplicity…
What should Not an MBA focus on? What services should Aquifer Design offer?
This post isn’t about applesauce.
- Bandit
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