We spend a lot of time making fun of the words that the business world uses to protect its place as a secular mystery (see the New Management Dicktionary). Rather than heap another definition on our little brushfire of sarcasm, I thought I’d pass along a definition that might actually make a positive difference in your life.
The Design Dividend
“The Design Dividend” is the title of the editorial by FastCompany editor Robert Safian in which he describes research by firm Peer Insight that shows that “design-oriented firms in all kinds of industries outperform their more-traditional peers—that design and innovation go hand-in-hand with financial success.” Often by as much as a ten-fold.
The Design Dividend is the reward, in terms of simple financial metrics, that companies that invest in design and innovation enjoy as a consequence of their investment.
Put that in your ROI pipe and smoke it.
- Bandit
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